Announcement Mic

About Us

Founded by seasoned publicist Bushra Ismail, Confiance Communications has established a strong foothold as one of India’s most trusted and outcome-driven PR agencies, particularly within the startup and venture capital ecosystems. With its excellent track record of working with over 30 VCs and 90 businesses across stages of growth, Confiance has till date fostered 10,000+ unique brand stories, and amped up visibility for its clients among 15 million+ stakeholders. The agency has become the go-to partner for brands seeking cutting-edge PR strategies, impactful public image transformations, and uncontested thought leadership positioning. 
 
Confiance’s clientele includes notable brands like The Quorum Club, Lenskart, Mukunda Foods, JetSetGo, CashKaro, Leo Capital, Sprih, Ladies Who Lead, Homage Advisors, Transition VC, Bureau ID, PlanetSpark, ProcMart, and Khyaal, among others. Subsequent to its prominent success in the startup and VC ecosystems, the agency is also emerging as the preferred PR partner for several listed companies. Listed entities which have partnered with Confiance so far include ProcMart (part of IndiaMART), TIL Limited, and Just Herbs (acquired and run by Marico), to name a few. Aside from enjoying a solid clientele from all over India, Confiance also has clients based out of Singapore, UAE and USA. Additionally, the agency has been the official Communications Partner for Turkiye Tourism in India for the past 4 years.  

Confiance is a proud PRCAI member

This affiliation underscores our commitment to upholding the highest standards of professionalism and ethics, while also enhancing our capabilities to serve our clients more effectively.​

As ​a PRCAI member, we ​enjoy access to a wealth of resources, including industry insights, best practices, and exclusive training programs. These tools empower our team to​ deploy the latest​ PR trends​, methodologies​, and elevated strategies tailored to achieve our clients’ ​branding objectives.​

​Our involvement with PRCAI ​also facilitates valuable networking opportunities with industry leaders and peers, fostering collaborations that can directly benefit our clients.​

Through this association, we reaffirm our dedication to delivering ​high-impact ​P​R solutions, leveraging the collective expertise and ethical foundation ​o​f PRCAI.

​Learn about our services here – OUR SERVICES

Our Clients

H. Deniz Ersoz, Culture & Tourism Counsellor, Embassy of the Republic of Turkiye

Choosing to collaborate with Confiance was driven by Bushra’s profound insight into the sentiments of Indian consumers regarding international travel. I take great satisfaction in recognizing them as an exemplary partner for the India campaign of Türkiye Tourism. Throughout our association, Confiance has consistently provided valuable strategic inputs and leveraged relationships to establish robust awareness around Türkiye’s locations as premier travel, leisure, and wedding destinations. I anticipate many more years of a fruitful partnership with Confiance, relying on their expertise as our strategic communication advisor for India.

Ravi Srivastava, Partner, Leo Capital

It’s been a pleasure working with Bushra and the entire Confiance team. They have been meticulous about getting the right messaging out for our portfolio companies at the appropriate times, and we much appreciate the outreach.

Malvika Khajuria, COO, LadiesWhoLead

I’ve had the privilege of collaborating with Bushra/Confiance, on 2-3 different projects so far. Bushra and her team consistently infuse each project with forward focused energy and genuine care, ensuring that specific objectives set are met. What distinguishes Confiance is their pragmatic approach and unwavering commitment to delivering on their promises. With Bushra at the helm, you can have complete confidence that they will go the extra mile to guarantee your success.

Raiyaan Shingati, Founder & Managing Partner, Transition VC

We have had the pleasure of working with Confiance Communications as our PR agency for Transition VC since April 2023, and it has been an outstanding partnership thus far. Since our fund’s inception, Confiance has proven to be a valuable collaborator. As India’s first energy transition-focused VC fund and as thought leaders in the space, we believe that Confiance has played a significant role in representing Transition VC and our vision effectively. Their efforts have not only enhanced our image but also aligned seamlessly with our goals and vision for a sustainable tomorrow. We appreciate the dedication and expertise that Confiance Communications brings to our communications strategy.

Maneesh Dhooper, Co-founder, PlanetSpark

Confiance has been a great partner for our strategic PR. From day 1, the team had a very structured plan and it was executed very efficiently. We got a lot of intelligent insights into how to position ourselves and how to turn our updates into PR-worthy articles. The team consistently over-delivered on its targets. Bushra is an extremely energetic founder and has been involved throughout the journey. This was very important for us as the person who pitched to us and who oversaw operations was the same. The team has a great network and bond with the journalists and is quite perseverant. Overall, it was a great experience working with Confiance and I have recommended the company to a lot of my friends. I just wish they had a referral bonus 😉

Mohit Patel, Founder, The Northstar School | Raga Svara

I consider Bushra and Team Confiance as our collaborators. They understand and listen to what partners/clients are looking for. I can always trust them to do the right thing for our organisation. I know that everyday, their team is working to ensure that the work that my team does is presented in the right spirit and to the right media. Bushra’s deep understanding of the media landscape and the persistent efforts put in by the whole team always results in positive outcomes. I am certain they have many decades of success ahead of them.

Sanjna Yadav, Head of Marketing, The Quorum & district150

As the Head of Marketing of The Quorum & district150, I am grateful for Confiance’s invaluable partnership over the years. For unique brands like ours, PR strategies need an elevated approach and Confiance has managed to bring interesting ideas to the table consistently. From the inception of our partnership to our current nationwide expansion, their PR expertise have played a pivotal role in our company’s visibility. We’ve not only increased our reach but also garnered the right attention, attracting a diverse & engaged clientele. As Confiance embarks on a new phase of growth, I want to express my sincere gratitude to their entire team. Their efficiency, professionalism, and genuine passion for what they do have made all the difference. I look forward to many more years of this successful collaboration as we continue to expand and achieve even greater heights.

Saswat Sundar, Co-founder, Fundamental VC

I’ve had the opportunity to collaborate with Confiance for the launch of our maiden fund and various deal announcements subsequently. Their team’s unwavering dedication to quality consistently reflected in their output, effective strategies, and meticulous project management. During our fund’s launch, their adeptness in comprehending our desired market positioning, and weaving a strong narrative around it, displayed their exceptional storytelling prowess. Their approach significantly amplified our visibility among stakeholders, proving invaluable to our objectives. I recommend Confiance to all those seeking PR partners with a skin-in-the-game approach. Their professionalism and track record for delivering beyond expectations speak volumes about their service.

Joy Sharma, Founder & CEO, ArabEasy

During my collaboration with Bushra and the Confiance team, their professionalism and commitment to delivering the best possible results were noteworthy. Their tailored approach to our Gulf region-specific PR requirements helped set context for the business for the larger audience in these markets. I have been and will continue to strongly recommend Confiance for their strategic acumen, promptness, work ethic and ability to deliver the promised results.

Piyush Nangru, Co-founder & COO, Sunstone

As Co-founder & COO at Sunstone, our partnership with Bushra and the Confiance team has been truly delightful. Their pivotal role in Sunstone’s brand development during its early stages, especially in spearheading our national and regional communications strategy, significantly contributed to our brand’s growing nationwide presence. Their expertise and strategic insights were evident in their campaign suggestions, which played a key role in efficiently amplifying our vision among the right audience. I have personally recommended Confiance to numerous businesses and startups based on my positive experiences, and they have proved their commitment to quality consistently.

Yatin Hans, Co-Founder, Bigsmall.in

At Bigsmall.in , we collaborated with Confiance for the past 4-5 months. Public relations are extremely important for any brand to truly blossom – any great idea needs execution, and a major part of the execution is to convey the right messages to the clientele. The right PR person helps doing just that – showcasing the brand in the right way, and Conficnace did not only just that – but much more. They truly understood the ethos of our brand, what our philosophy was and what, as a brand, we wanted to stand out for, and convey to the audience. They were always asking the right questions and bringing in fresh and creative ideas from their end. Bushra was also always ready to have brainstorming sessions to aid us, and bring out better execution from our ideas, and to contribute her own. She was extremely dedicated to highlighting the brand’s presence, just the way we had envisioned it to be. It was certainly a great pleasure working with them.

Rashi Narang, Founder & CEO, Heads Up For Tails

Confiance is a result-oriented organization that really knows their work. Bushra is go-getter, a doer, a problem solver and is a great asset for an individual or company who needs professional expertise in the digital and communication space!

Nidhi Agarwal, Former Founder, KAARYAH

Confiance is focused and sharp like an arrow organization. They have the knack of prioritizing the most effective tactics from others and go after it full force. There is no barrier they cannot overcome and there is no effort they are unwilling to attempt. High ownership and very adaptable.
An excellent commercial negotiator. Bushra’s EQ and intuition kick in effectively to cover that to her commercial advantage in rate negations and barters. She made some unbelievable deals to KAARYAH and some moon shot alliances possible which were a win-win, ergo sustained for years.

Sudeep Singh, CEO & Chief Evangelist, GoWork

Confiance communications stepped in as not just as our communication partners, but also strategic partners. They have gone over and above mainstream PR, to help build our brand and image. From conceiving social media campaigns to additional value-added features for our community members, they have stopped at nothing to create measurable impact.

Swati Bhargava, Co-Founder, CashKaro.com

We had onboarded Confiance as our PR agency a year ago. They have been a great value addition to our team. With strong ideas and communication, they have helped us enhance our PR strategy. The best part of working with Confiance is that they are always up for brainstorming and stick to deadlines

Bhavna Juneja, Co-Founder & CSO, MPowered

The first time I met Bushra, who is the owner of Confiance communications I was very impressed looking at a young lady walking in with a man’s confidence and spoke her subject so well. Particularly the work that they have done for our company being that I am from the USA, they did a great job in bringing my story to the media and publications here in terms of the brand visibility and the journey I have carried and why I decided to come into the real estate industry. Their team members are fantastic and she is a great symbol of hiring people with great talent and I see a lot of women also in her company. I wish them the best and I feel they are a bang on company if you want your PR activities and brand engagement done!

Manu Jain, Co-Founder, VAMA.app

Over the past few years, Confiance Communications has played a crucial role in establishing VAMA.app’s digital presence and voice in the rapidly growing astrotech industry. When we started out, our sector was relatively less talked about. Confiance has been instrumental in evoking active discussions about our industry and helping VAMA claim its thought leadership in these conversations. Bushra and her team feel like a natural extension of our own, given their close involvement in VAMA as a growing faith tech platform.

Shreyans Jain, Founder, Nutrabay

Over the past few months, Confiance has been an extension of our team and has supported us in executing organizational narratives through key media. The partnership has grown from strength to strength and we hope that it continues in the future as well.

Mohit Bhandari, Co-Founder, Stratzy

Working with Confiance has been a great experience, the team is good with timely updates on the tasks picked and impact driven planning. All in all a great partner to have for getting your story out there!

Rishabh P Nair, Head Of Brand, Content & PR, TIL Limited

In a short span of time Confiance Communications has proven to be a steadfast partner in articulating TIL Limited’s manufacturing excellence and innovation story. Their team brings a unique blend of strategic thinking and sectoral understanding vis-à-vis news amplification. What stands out is their promptness and keenness to absorb and turn complex technical achievements into compelling narratives. They also understand how important it is to imbibe TIL Limited’s core values to achieve our ultimate vision. We are excited to see how Confiance helps our story resonate and stand our in the world of engineering solutions and manufacturing

Anish Popli, Founder, ProcMart

We had the pleasure of working with Confiance communication for the past 2 years, and from day one, their team demonstrated an incredible understanding of our brand and our goals. The team’s creativity, professionalism, and dedication to getting results were evident at every stage. They have a deep knowledge of the media landscape and provided us with invaluable insights, ultimately helping us secure key press coverage and build stronger relationships with influencers in our industry.

Every Story Needs Telling and We Would Love to Help Tell Yours!

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Location

WeWork, DLF Two Horizon Centre, Golf Course Road, Sector 43, Gurugram, Haryana 122002 

Phone

+91 9654408464